![]() ![]() ![]() Their meaning is more ingrained in the national character and they appeal with greater force to simple understanding”. He refers to a technique in rhetoric that he would later use to great effect in his career – that of avoiding the use of long words – pointing out that “the shorter words of a language are usually the more ancient. He who enjoys it wields a power more durable than that of a great king”. ![]() Here he observes that "Of all the talents bestowed upon men, none is so precious as the gift of oratory. He had only one public speech to his name at this point, but this unpublished essay illuminates his aspirations. In 1897, Churchill wrote ‘The Scaffolding of Rhetoric’ on the art of public speaking and the various techniques that can enhance the speaker’s art. ![]()
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